Offered in beta since December, American Express has officially launched its ZYNC card aimed at a new generation of financially savvy consumers in their 20s and 30s.
ZYNC is a pay-in-full charge card with optional rewards and benefits called “Packs” that offer features American Express has found would draw the interest of young people, such as “Eco” reward points for shopping at select “green merchants;” points on concert tickets; and a rewards program tied to mobile phone, cable and broadband Internet charges.
The packs also offer money management tools and points for each logged hour of volunteer service.
“We found that people in their 20s and 30s are just as concerned about wisely managing their money as they are about being empowered to further pursue their interests and passions – the ZYNC Card allows them to do both,” said Mary Hines, vice president, ZYNC Product Management, American Express.
The ZYNC Card has an annual fee of $25, and Packs vary in price from no additional cost to $25 per year.
American Express also knows how to market through social media. It provides a Facebook page on the ZYNC card.
