However, 48 percent spent one to three months shopping before heading there, and 83 percent of those reviewed car deals online.
These are just some of the valuable facts found on an infographic with findings from a Lab42 study on the habits and frustrations of car buyers.
“Confusion at the site of purchase – often at the dealership – only complicates the process further,” writes Lab42 in their introduction to the study’s multitude of nuggets, including this one: 81 percent of consumers are less likely to buy a car if the salesperson is aggressive.
Consumers are faced with a dizzying number of factors when buying a car or light truck, including powertrain, passenger capacity, American vs. foreign makes, hybrid vs. gasoline power; and whether to lease or buy – which brings us to this finding: 28 percent of buyers look at both leasing and buying.
Here’s the infographic