Amazon is broadening its reach on Twitter with the hashtag #AmazonWishlist, which launched Wednesday and lets Twitter users save products to their wish lists.
All they have to do is reply with #AmazonWishList to any tweet that contains an Amazon product link. The item is then added to a wishlist and the shopper gets a reply tweet from the company’s @MyAmazon account and an email.
Amazon shoppers must first connect their Amazon accounts to their Twitter accounts before replying with #AmazonWishlist.
The move represents social media’s growing influence on mobile shopping. But Amazon has yet to allow direct purchases via Twitter — although that functionality may not be that far off.
Twitter itself announced earlier this month that it is testing a “buy” button option for its mobile advertisers. Facebook is doing the same.
Twitter said that “users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.”
Initially, Twitter is partnering with “artists, brands and nonprofit organizations”.