Women pay more than men, while earning less overall. That’s a sad and often-cited fact. But how much more do women pay than men for similar products?
A study conducted by the New York City Department of Consumer Affairs looked at nearly nearly 800 products with clearly distinguishable male and female versions from more than 90 brands sold in stores and online.
The DCA review is the first-ever study of the gender pricing of goods in New York City across a range of industries. “This study reflects an average consumer lifecycle, from baby to senior products, providing a glimpse into the experiences of consumers of all ages,” the DCA writes.
The industries studied for this report include: toys and accessories, children’s clothing, adult clothing, personal care products, and home health care products for seniors.
On average, across all five industries, DCA found that women’s products cost 7 percent more than similar products for men. Specifically:
- 7 percent more for toys and accessories
- 4 percent more for children’s clothing
- 8 percent more for adult clothing
- 13 percent more for personal care products
- 8 percent more for senior/home health care products
In every industry, products for female consumers were more likely to cost more. Specifically:
- Girls’ toys cost more 55 percent of the time, while boys’ toys cost more 8 percent of the time.
- Girls’ clothing cost more 26 percent of the time, while boys’ clothing cost more 7 percent of the time.
- Women’s clothing cost more 40 percent of the time, while men’s clothing cost more 32 percent of the time.
- Women’s personal care products cost more 56 percent of the time, while men’s products cost more 13 percent of the time.
- Senior home health care products cost more for women 45 percent of the time and cost more for men 13 percent of the time.
Here’s the full report.