The e-commerce behemoth Amazon wants even more folks to join its rapidly growing subscription service, Amazon Prime. So its raising the amount non-prime members need to spend to qualify for free shipping.
Amazon said Monday that non-Prime members would have to spend at least $49 per order to qualify for free shipping, up from $35.
From Amazon’s “Special Shipping Options” section: “Orders including $25 or more of eligible books qualify for FREE Shipping. All orders of $49 or more of eligible items across any product category also qualify for FREE Shipping. With free shipping, your order will be delivered 5-8 business days after all of your items are available to ship, including pre-order items.”
The dominant e-commerce company seems to be pushing more people towards subscribing to Amazon Prime, which costs $99 per year and gives users access to streamed movies, TV shows, as well as Amazon’s original productions. Additionally, Prime members get free two-day shipping on many orders.
There’s little doubt that Amazon Prime is catching on. Prime is being used by 38 percent of American households, according to Consumer Intelligence Research Partners. CIRP says found that Prime has 54 million U.S. members, up 35 percent from 2014. The research firm’s report also concluded that nearly half of Amazon’s total customers are Prime members.
Other Data finds that Prime members spend more — and more frequently — on Amazon than non-members. That’s another reason why Amazon is pushing hard to get more customers to join Prime.