In the age of social media, spreading the word to consumers on how to keep their identity safe is as vital as ever, and Wells Fargo is helping do just that. San Francisco-based Wells Fargo, the country’s fourth largest bank by assets, has come up with seven pieces of advice on protecting personal information – the kind of tips that can help keep credit card and identity fraud at bay. The bank co-sponsored the Javelin Strategy & Research ID Fraud Survey, which found that the number of identity theft victims in the United States rose 12 percent to 11.1 million last year.